Marisol, Merchandiser at a two-location specialty retail shop - DPF persona

Snapshot

• Business: Specialty retail shop selling curated home goods through two physical locations plus a small online storefront.
• Size: Small multi-location shop with store associates, a back-room receiving rhythm, and owner/operator oversight. Exact revenue and geography are not specified.
• Tech baseline: Comfortable with POS, ecommerce orders, spreadsheets, barcode/stock tools, and text/email follow-up, but not with platform administration or software delivery terms.
• What they don’t have: One workboard that combines open order tasks, low stock, incoming inventory, return exceptions, and location-level sales signals before customers discover the gap first.
• Archetype: Seeded leaf retail-goods; category retail-goods.
• IT4IT value streams they care about: request-to-fulfill, detect-to-correct, deploy-to-operate.

The narrative (marketing-grade)

Marisol’s work is a constant negotiation between what the system says is available and what the shelf actually looks like. A product can sell out in one location while sitting untouched in another. A delivery can arrive without being received cleanly. A return can create a resale question. An online order can look simple until the item is on the wrong shelf in the wrong store.

She does not need a beautiful analytics page at 8 a.m. She needs a merchandising board that says what needs action now: which orders are waiting, which SKUs are low, what arrived today, which returns need a decision, and whether one location’s demand should move stock from the other. The value is in turning retail noise into a short, trusted action list.

DPF works for Marisol when it respects the floor. The system should speak in products, SKUs, locations, stockroom, orders, returns, receiving, and restock - not platform language. If the board is right, the shop feels less reactive by noon.

What they ask DPF to build (the first feature)

“I want one home screen that tells me which orders need action, what’s running low, and what arrived today.”

First-feature smoke scope:

• Show open order tasks by location.
• Highlight low-stock SKUs and suggested restock actions.
• Show incoming inventory that needs receiving or count confirmation.
• Flag return exceptions that need a resale, refund, or vendor decision.
• Show simple location-level sales signals without turning the home into a finance report.

Primary workspace-home backlog item: BI-3F3B535D.

What the platform needs to be like for them

• Vocabulary they expect: products, SKUs, variants, stock, low stock, back room, receiving, orders, pickup, shipping, returns, restock, transfers, locations, register, sales today.
• Coworkers they need active: a merchandising or inventory coworker for low-stock and receiving exceptions, plus a customer follow-up coworker for order/return messages. A Dispatcher coworker is irrelevant unless the store later adds local delivery. Verify the seed state in packages/db/src/seed.ts before a dogfood run and simulate missing roles through the generic Build Studio coworker. Note: the seeded inventory-specialist slug renders as “Digital Product Estate Specialist” (a platform/EA role) — Marisol’s merchandising-inventory helper is not this slug.
• Features that are critical vs irrelevant: critical features are order task queues, low-stock thresholds, receiving tasks, return exceptions, location-level signals, manual count adjustments, and archetype-aware applicability. Irrelevant at first touch: clinic appointment readiness, technician load, warehouse-truck stock, platform architecture, raw model/provider details, and GearInterface terminology.
• Surfaces they’ll touch first and what should be on them: /workspace should open to a merchandising board; /build should accept the first-feature request in retail language; any generated feature should preview inventory/order behavior against the active build.
• Surfaces they should NEVER see: schema fields, tool traces, Git branches, model IDs, MCP/tool names, raw autonomy labels, gear/ring/torque/slip/cockpit language, or unrelated admin backlog mechanics.

Marketing extractables

• “Marisol does not need another report. She needs the store to tell her what needs action before the customer does.”
• “Low stock is not just an inventory metric; it is a missed sale waiting to happen.”
• “DPF turns a messy retail morning into a short list: orders, stock, receiving, returns.”
• Before/after hero block: Before DPF, Marisol checks POS, ecommerce, stock counts, and receiving notes separately. After DPF, the home screen shows the orders, low-stock items, incoming inventory, returns, and location signals that matter today.
• Feature soundbites: Open order tasks stay visible until resolved; low-stock exceptions become restock actions; receiving work is part of the daily board; returns are treated as decisions, not clutter; location signals help small teams move stock before demand shifts.
• Permission to use? Pseudonym/synthetic persona. Not a real customer story unless replaced with a customer-approved case study.

Test scenarios (re-runnable dogfood)

• With substrate BI BI-1CCC6264 complete, configure a retail-goods install and confirm /workspace resolves to the retail contribution rather than the platform fallback.
• With projection BI BI-3E8D2CF5 complete, render low-stock and return-exception signals as retail-native needs-review items, not GearInterface or Governor copy.
• Drive BI-3F3B535D on the Live portal with fixture-backed data: one open pickup order, one shipping task, one low-stock SKU, one incoming inventory receipt, one return exception, and one location-level sales signal.
• Confirm the first viewport prioritizes order tasks, low-stock exceptions, receiving, and returns before generic business KPIs.
• On mobile, confirm the most urgent retail slots stay ahead of lower-priority cards and do not collapse into unreadable summary text.
• Start Marisol’s first-feature Build Studio request only after BI-4396EFEC has been functionally verified against Dale’s flow; confirm the feature contribution is not recommended to clinic or field-service archetypes by default.

Dogfood history

Open BIs from this persona’s dogfooding

No Marisol-specific dogfood deficiencies yet.

Related live backlog anchors:

• BI-3F3B535D - Retail merchandiser workspace home; live status open.
• BI-1CCC6264 - Vertical workspace home substrate; live status open.
• BI-3E8D2CF5 - Vertical workspace home projection service; live status open.
• BI-4396EFEC - Dale D38 plan-iteration divergence; live status triaging, gating new peer-persona Build Studio sessions.

Source evidence

• Workspace-home anchor: Vertical Workspace Home design.
• Archetype seed reality: packages/storefront-templates/src/archetypes/retail-goods.ts.
• Vocabulary grounding: apps/web/lib/storefront/archetype-vocabulary.ts.
• Live backlog source at creation: MCP get_backlog_item("BI-3F3B535D"), get_backlog_item("BI-1CCC6264"), get_backlog_item("BI-3E8D2CF5"), and get_backlog_item("BI-4396EFEC") on 2026-05-24.