Overview
DPF keeps two related product concepts separate:
- Business products are the goods, services, experiences, or access the organization sells. They belong to an organization-owned product line under Goods and Services for Sale. Storefront setup creates the initial hierarchy from lines the operator confirms.
- Digital products are software, data, platforms, or other digital architecture. The Product Inventory is the structured catalogue for these digital products. Every digital product has a lifecycle stage, operational status, portfolio and taxonomy links, and associated backlog.
A business product may later be traced to digital products that constitute or augment it, once a real relationship and consuming workflow exist. Setup does not invent that trace, and it does not turn a salon service, hotel room, meal, or retail good into a digital product.
Understand what supports a digital product
Open a digital product and choose Operate > Dependencies. This is the single product-scoped home for four related views that keep their source semantics separate:
- product-to-product relationships;
- deployed or discovered estate;
- CycloneDX software composition from the current SBOM; and
- sourced support-lifecycle milestones for shared component identities.
The Digital Product Factory Portal uses the same surface for its own platform SBOM and technology currency. The platform seed persists the generated lockfile SBOM idempotently, so repeated installation or upgrade runs replace occurrences instead of creating parallel documents. The former Supply Chain tab and Operations Stack Currency page are compatibility redirects to the software-composition section, not additional ledgers.
DPF assembles product-management summaries from a read-only operating context. That context follows the business hierarchy first, then includes a digital product only when a real operational Offering link establishes it. Research and competitive evidence can be organization-wide or explicitly scoped to one enabling digital product. An empty section means no matching evidence exists; an unavailable section means the platform does not yet have a safe typed link. Neither state is silently presented as healthy, complete, or zero.
Use Product Direction
Open Products and start in Goods and Services for Sale. This is the business-product hierarchy created from the product mix confirmed during Storefront setup. Select a product line to compare its managed products, or select a product to open its Direction brief.
A product-line Direction page compares recorded performance over an explicit current period and baseline. Recognized Product Sold sales and revenue exclude cancelled and fully refunded records. Each root sale is counted once; package allocations remain non-additive attribution. Mixed currencies are labelled instead of being presented as one valid currency total.
The page also shows attributed demand and compatible objective posture when those records exist. Conversion, repeat purchase, package attach rate, margin, capacity, stock, quality, and cannibalization remain visibly unavailable until a canonical business-Product evidence adapter exists. A missing measure is never shown as zero.
What deserves attention? lists only deterministic, evidence-backed investigations. Each recommendation identifies the evidence window, confidence, blind spots, approval boundary, and follow-up measure. In Simple mode the language is owner-operator friendly; Full mode reveals the denser decision detail. Both modes use the same projection.
Open the page coworker and choose Ask what this business would do to turn a recommendation into reversible options and consult the organization’s WWWD stance. Rendering the page does not call a model or change pricing, capacity, marketing, catalog, or funding.
The product brief is ordered around work:
- demand that needs a decision;
- changed research and delivery evidence;
- funded or in-progress bets;
- outcome posture;
- scheduled coworker runs.
The Simple navigation preference uses guided language and collapses source detail. Full uses a denser professional presentation. This changes only the projection; it does not create a different role, product model, provider, or consumer.
Activate product demand with evidence
Product Direction projects the same demand records owned by Operations > Delivery Flow. Choose Review demand decisions to open that canonical flow already filtered to the current organization, product line, or Product.
Historical backlog rows with no demand stage appear as Needs classification. They are not silently called raw. For an active request:
- classify it as product demand;
- state the customer or business problem;
- link at least one reviewed source such as published Knowledge, customer feedback, a booking, order, subscription, fulfillment record, or research;
- record value, confidence, and an attributed effort estimate;
- reconcile AI and human effort when they differ;
- move the request through screened and shaped;
- request the organization-governed funding decision.
Why this score? shows the exact inputs, confidence, evidence count, effort source, missing fields, and whether the result is provisional. Scoring does not move an item through the lifecycle. Each transition is a separate audited act, and only the funding decision can move shaped demand to ready.
Evidence links retain the source system’s stable reference; they do not copy or replace the source fact. Product Direction shows the latest rationale and decision history as a read-only projection, so it cannot diverge from Delivery Flow.
An unavailable card means the owning contract is not active or no safe typed association exists. An empty card means the source is available but has no matching evidence. Neither condition is rendered as a healthy zero.
Learn from product outcomes
From a business Product, open Direction → Outcomes. Define the first outcome in ordinary business language:
- name what is happening now;
- describe the change you expect and why;
- choose how you will notice it;
- record an honest starting point and target;
- choose when to review the evidence.
Measures may be a number, percentage, currency, duration, or qualitative change. Currency, duration, and business-specific counts retain their unit so unlike observations are not compared. Qualitative outcomes use written starting and target expectations rather than invented numeric scores. A missing baseline, target, or observation is shown as insufficient evidence.
New outcomes begin as drafts. Choose Start learning when the contract is ready, then append observations as evidence arrives. An observation names its source and can include a stable reference and confidence. If a value was wrong, choose Correct observation: DPF appends the correction and retains the original in history.
Only backlog work already scoped to the same business Product can be linked as contributing work. The link does not move, fund, or reassign the backlog item. Closing or archiving an outcome preserves its observations and work links. Product-line outcome posture is derived from its real Products; no second product-line outcome ledger is created.
Read the evidence-derived roadmap
Open a business Product and choose Direction → Roadmap. A product line also shows its rolled-up roadmap on its Direction page. Both are current projections over the same operating context; neither is a separate planning board.
The default view is Now / Next / Later:
- Now contains funded, active-objective-linked work with current delivery evidence.
- Next contains funded, active-objective-linked work that is ready to sequence.
- Later contains committed work whose confidence, dependency, or architecture evidence prevents a safer near-term position.
A funded item is not a committed roadmap bet until it is explicitly linked to an active product objective. Unclassified demand, work that has not passed the funding gate, inactive objectives, and contradictory delivery records appear under Needs evidence before commitment. The roadmap does not guess the missing state.
Timeline, Outcomes, and Dependencies are alternate views of the same projection. Timeline entries appear only when a canonical delivery or release record supplies a date. Digital-product architecture dependencies are shown as coordination evidence; they are not silently converted into business backlog dependencies.
Choose Review with coworker to explain commitments, readiness gaps, confidence, dates, and coordination before recording a stakeholder review through the existing business-decision audit. Download current snapshot creates a timestamped JSON evidence packet with the filters, source IDs, and confidence shown on screen. The packet is marked non-importable and never replaces live demand, objective, dependency, or delivery records.
The stable product URL is shared through a compatibility boundary. A business
Product receives the business header and Direction navigation. A
DigitalProduct keeps its existing lifecycle, architecture, delivery, and
operations navigation. DPF never guesses a business Product from a digital
product or offering; an ambiguous identifier fails closed.
Preview a demand review explains the read scope, sources, proposed writes, approval boundary, and schedule effect before leaving the page. The Direction brief itself does not send a prompt, approve funding, or mutate backlog data.
Build Continuous Product Intelligence
From a business Product, open Direction → Intelligence. The page keeps four things visibly separate:
- research proposals waiting for a person to approve or skip;
- completed research drafts waiting for Knowledge review;
- published Wiki knowledge that has been reviewed;
- competitive battlecards, which retain positioning without becoming a second citation store.
Choose Propose research to write one focused question. The preview shows the business Product scope and the proposed write before anything is saved. Saving creates a pending proposal only. A web and inference run begins only after a person approves it, and its result remains a draft until someone reviews and publishes it in Knowledge.
Choose Schedule a recurring scan when the question should be revisited weekly or monthly. Each run creates another reviewable proposal; it does not search, spend inference capacity, or publish automatically. You can pause, resume, or request the next proposal run from the same page.
Evidence labels distinguish This product, Product line, Whole business, and Enabling digital architecture. ProductLine/Product evidence does not become DigitalProduct architecture, and a DigitalProduct link is never used to infer a business Product. Reviewed research exposes its source URLs, retrieval time, confidence, and whether it is the first baseline or a change since the last reviewed baseline. A stale warning means the evidence is older than 30 days; it is not a claim that the finding is false.
If no source returns a useful result, the completed proposal says so instead of creating a fabricated report. Failed runs remain visible with their failure summary. A first-run page offers one useful research action rather than displaying a zero-filled dashboard.
Schedule recurring product work
Product and ProductLine Direction pages offer optional coworker playbooks for recurring reviews such as weekly intelligence, demand triage, roadmap refresh, outcome review, commercial opportunity review, and stakeholder briefing. Nothing is scheduled by setup and selecting a playbook does not run it.
Choose a useful review, then select Preview first run. The preview shows the current business scope, evidence sources, allowed tools, proposed writes, approval boundary, cadence, and failure behavior. Only after that preview can you explicitly confirm the schedule. If the recipe’s permissions or write boundary later changes, DPF requires another preview before rerun.
Scheduled cards distinguish current, unchanged, partial, failed, paused, and permission-changed states in text. A partial or failed run does not replace the last successful evidence fingerprint. Use Inspect last run for the audited run record, or pause, resume, and request a rerun from the same Direction surface.
Export owner brief downloads a timestamped, source-linked snapshot of the
current operating context. It is derived evidence marked importable: false;
it cannot become a second roadmap, objective, demand, or decision authority.
Adoption measures appear only when canonical timestamps and decision or review
records support them. Unsupported measures say Unavailable instead of
inventing movement or acceptance.
From Product To Something A Customer Can Select
The commercial path is:
Product line → Product → Offering → Catalog item → Storefront item
- A Product is the durable good, service, experience, or access the organization manages.
- An Offering is the provider’s commercial promise for that Product.
- A Catalog item is the exact selectable or requestable thing shared by storefront, sales-desk, quote, partner, and future mobile channels.
- A Storefront item is the public presentation of that catalog item. Its name, description, price, and quote requirement come from the catalog while storefront-only presentation such as image, category, call to action, and display order remains on the Storefront item.
For the common one-product case, DPF creates and updates the Product, default Offering, and Catalog item together. Owners keep using Storefront → Items; the underlying record layers are not exposed unless the commercial definition actually diverges. A one-line business sees no product-line control. When the confirmed business mix has multiple lines, the add-item form asks which real line owns the new item. An item labeled Needs setup link is an older projection that lacks real product-line evidence. Finish or reconcile setup rather than guessing a relationship.
A reusable standard configuration may later receive a SKU. A one-off configuration selected for a specific quote is captured immutably on that quote line and does not create permanent catalog or SKU clutter.
Package And Price A Catalog Item
After an item has a catalog link, open Storefront → Items and choose Manage packaging and sales options from that item’s actions. The first control is intentionally simple: confirm how customers complete the purchase. Ordinary fixed-price purchases and bookings continue directly; a quote is required only when the selected route says so.
Open Advanced packaging and sales options only when the business actually needs one of these:
- combine existing things you sell into a package;
- divide one package sale across components for non-additive analysis;
- add an effective-dated price or seasonal offer;
- publish a deliberately reusable standard option and SKU;
- promote a successful one-off quoted option into that reusable catalog;
- allow or disallow the catalog item in a sales channel.
Adding a package does not move its components to another product line. A seasonal offer does not create another Product. New package components begin with equal revenue attribution; use Set exact revenue attribution when the business has a defensible percentage split. The percentages must total 100, and the package is still counted as one sale.
Review Customer Purchases And Use
From a catalog-linked item, choose Customer purchases and use to review what customers actually selected. Each purchase keeps the historical Product, Offering, Catalog item, provider, configuration, and charged amount that applied at the time. Later catalog edits do not rewrite that record.
The ordinary view shows the purchase, amount, status, available customer evidence, and fulfillment. Open More traceability only when you need the underlying commercial and transaction references. A package is shown as one charged purchase; included-item allocations are labelled as analysis, not additional revenue.
DPF distinguishes captured customer details from a canonical customer record. For example, a booking email remains useful transaction evidence, but DPF says that the customer/account link is not established until a real Customer Account or Customer Contact is linked. A purchase by itself never fabricates a consumer, subscriber, entitlement, or installed instance.
For configured goods such as cars or homes, an off-the-lot selection can point to an exact reusable SKU. A build-to-order selection stays as an immutable one-off quote or order snapshot unless an operator explicitly promotes it.
Key Concepts
- Lifecycle Stage — Where the product is in its development and operational life: Plan, Design, Build, Production, or Retirement.
- Status — The current operational state: Draft (not yet active), Active (in use), or Inactive (paused or decommissioned).
- Stage-Gate Readiness — A checklist of criteria that must be met before a product can advance from one lifecycle stage to the next. Gates ensure quality and governance before promotion.
- Taxonomy Attribution — Each product is tagged with nodes from the DPPM taxonomy tree, enabling comparison with similar products and portfolio-level filtering.
- Software Enrichment — Inventory entity details can show the latest known version, update posture, canonical manufacturer/product identity and CPE, plus sourced support-lifecycle milestones when that enrichment is available.
- Canonical Inventory Record — Normal inventory lists, product counts, and product inventory tabs show the active canonical record for a discovered entity. Superseded records remain retained as governed repair evidence but do not appear in normal operational views or inflate their counts. An old direct entity link redirects to the canonical record.
What You Can Do
- Confirm the initial business product mix during Storefront setup
- Use the Goods and Services for Sale hierarchy for business-product reporting
- Edit the common Product, default Offering, and Catalog item through one collapsed Storefront item workflow
- Manage optional packages, dated prices, promotions, reusable SKUs, channel eligibility, and fulfillment routes without creating parallel products
- Review catalog-linked purchases and fulfillment with honest customer evidence
- Review product context with organization-wide and product-specific evidence kept visibly distinct
- Propose, approve, review, and repeat product research while retaining source provenance and human publication control
- Schedule proposal-only competitive scans without unattended research or publication
- Preview, schedule, inspect, pause, resume, and rerun evidence-bound product playbooks without creating a second planning authority
- Export a non-importable owner brief with source provenance
- Define, review, close, and archive business-product outcomes
- Append quantitative or qualitative observations with source provenance and correction history
- Link only real, same-product backlog work to the outcome it contributes to
- Compare product-line sales evidence and drill into a business Product’s Direction brief
- Switch between guided and professional density without forking product truth
- Browse all products with filtering by lifecycle stage, status, portfolio, and taxonomy
- View a product’s full profile including its health metrics, linked backlog items, and architecture models
- Inspect available software identity and support-lifecycle facts without leaving the inventory entity detail page
- Follow an older inventory-entity link to the canonical record without editing a retained superseded copy
- Check stage-gate readiness and see which criteria are outstanding before the next stage
- Advance a product through lifecycle stages once gate criteria are satisfied
- Register a new product and assign it to a portfolio and taxonomy category
Reading Product Health
The product health view includes the same capability-aware service summary used by platform monitoring. A disabled optional capability is shown as Optional — inactive, not as a false outage. An enabled optional service that cannot be observed is Optional — degraded; an unavailable required service is Required — unavailable. External AI runtimes are labeled External — provider managed and use reconciled provider evidence. These labels and their actions, rather than color alone, explain whether operator attention is required.